There was much talk about the darkness of Diablo games (visually speaking) matching Panasonic’s skill with displaying dark detail on its TVs, and much of that went over my head as I’ve never played a Diablo game before, but I understand the point they were making – Panasonic TVs will make your games look and play better.
Its 2023 TV launch provided a big splash in the gaming pool with the announcement of its partnership with Activision Blizzard’s Diablo IV. The ‘Hollywood to the Home’ slogan of a few years ago is still there, but joined by ‘True Game Mode’ and ‘Game Mode Extreme’. That’s no longer the case, especially for Panasonic which has gone all in on gaming. Sony focused on the PS5 with their ‘ Perfect for PS5’ campaign, while Panasonic, Philips and the rest lagged behind in their feature count. LG and Samsung have led the way by adding as many features as possible to turn their TVs into a gaming monitor. Screens smaller than 50-inches were at risk of being forgotten about, but now – as well as being a screen for the bedroom or second room – they’re being repurposed as gaming monitors. It has become a territorial battle between the TV brands who are all looking to appeal to a generation for whom gaming is not just a hobby but a competition with the rise of eSports. As another journalist mentioned at the event (and I have no problems stealing a good thought from another journo), gaming is perhaps the biggest growth area for TVs going forward.
I mention all this as I was in Berlin to see Panasonic’s latest 2023 TVs, and gaming was a big component of what they were bringing to the market.
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